Get inspired by BUas learning community projects, expertise and insights into the Leisure & Events domain.
The role of digital transformation in cultural tourism
Embracing Digital Transformation in Cultural Tourism shapes our identity, unites communities, and carries the weight of history. It is both a...
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The case of the Dancing Cats
The province of Brabant (the Netherlands) is renowned for its numerous attractions, its picturesque countryside, and its excellent bicycle...
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Social tapestry: Weaving resilience from diverse threads
We all have an innate desire to lead lives that are rich with meaning and fulfilment. As Eagleton (2007) beautifully puts it, the essence of life is...
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Learning by living in Thailand’s coastal communities
Following the LERO project in South Africa, the second Study, Research, and Development project took place in Thailand from 17 to 26 January 2025...
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Leisure Experience Research Opportunity in South Africa 2024
The Leisure Experience Research Opportunity (LERO) provided opportunities for World Leisure Centers of Excellence, the World Leisure Young Ambassadors...
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Aniek worked for Mysteryland and ADE
Aniek Pikaar is a student of the Live Music & Dance Events specialisation. She talks about her internships and gives five tips to other (future)...
Stories
Behind the scenes at Vrienden van Amstel Live
Bregje van den Broek is studying Leisure & Events Management and has chosen to specialise in Live Music & Dance Events. From the second year onwards...
Creating story-based concepts, storylines and storytelling products
At BUas, the professorship of Storytelling focuses on both research and design/development. We aim to explore the connections between storytelling in...
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Creating meaningful experiences: Theoretical foundations and design strategies
Human life consists of a dynamic, continuous and ongoing sequence of experiences. From the mundane routines of daily living to once-in-a-lifetime...
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Leisure in (un)sustainable times
What does leisure mean in an age of planetary crisis? And how might it contribute to shaping a more sustainable future? These questions were at the...
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Meaningful leisure experiences
Creating meaningful experiences is firmly rooted in the core of Breda University of Applied Sciences. We live in an experience economy which goes...
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How the Edinburgh Festivals make the city a better place to live, work and play in
Edinburgh is synonymous with innovation and excellence and many aspiring actors and producers have cut their teeth in the city. Phoebe Waller-Bridge...
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The World Leisure Field School 2025
In August 2025, the city of Breda hosted the 2025 World Leisure Congress. The theme of the congress was ‘Leisure for a Better Society’. Just before...
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Making a sustainable change to the future of theme parks and attractions
The theme parks and attractions fields comprise a sector of the leisure industry that caters to large masses of people. The top 20 theme and amusement...
World Leisure Field School
In August 2025, Breda University of Applied Sciences hosted the World Leisure Congress. In the week before the congress, students from various...
Expertise
Student work
Behind the scenes: ATPM students discover the magic in Belgian theme parks
What better way to kick off your second year in Attractions & Theme Parks Management than with an epic field trip to Belgium's most exciting...
Fieldwork
Industry
Stories
Augmented Reality in football: a closer look at fan experiences
Augmented reality (AR) and other types of immersive media are emerging as popular leisure technologies, offering new ways for audiences to experience...
Behind the scenes at the Vrienden van Amstel Live
Bregje van den Broek studies Leisure & Events Management and has chosen the Live Music & Dance Events specialisation. From the second study year, you...
Industry
Stories
ExpoTalent professionals help BUas alumni with free advice
You once studied at BUas, perhaps even Event Management. Maybe you have ideas for your own event or trade fair. Free help is now available! This means...
Stories
World Leisure Congress is coming to Breda
The World Leisure Congress will be organised for the eighteenth time. Two years ago, the congress was held in New Zealand and this year, Breda...